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From: Roy Schulze <roy@galleon.com>
Subject: eMerge 1.6.2 -- Customerize your e-mail

You've got to work hard these days to find your customers, and you've
got to work even harder to hold onto them. Especially now with your
competition just a click away on the Internet.

Sure, you've got your website broadcasting to anyone who wanders into
range, and you probably send the odd announcement out to everyone on
your mailing list, but what are you doing about the personal service
that gives everyone exactly what they need and keeps your customers
coming back?

   Customerize your e-mail
 
eMerge lets you move beyond sluggish e-mail clients, cumbersome
distribution lists, and impersonal list servers by combining the power
of bulk e-mail with the sophistication of e-mail merge. Product
announcements. Passwords. Invoices. eMerge sends its messages directly
to each  customer, one at a time, personally and privately...and fast!

   Import any mailing list 

And with eMerge 1.6, Galleon Software has made the transition to
"customerized" e-mail easier than ever with an improved import function
that allows you to use the mailing lists from every major Macintosh
e-mail client and list server. In fact, now it's dead easy to import
just about any data file into eMerge, change the order of your fields,
and even assign new form-letter variables on the fly.

   Drag-and-drop addressing

eMerge 1.6 also introduces drag-and-drop addressing that lets you drag
any addresses you find right into your eMerge mailing list, from a
regular text file or directly from an e-mail message header, if your
client supports it. All this allows eMerge to handle a single form
letter as easily as it sends off a general announcement. Keep a
collection of letters on file for a quick and personal response to all
of your customers' common questions. It's easy, it's fast, and it's
probably the only way you'll ever stay on top of all that e-mail you're getting.

   Stuff your attachments

And so you don't clog up your customers' mailboxes, eMerge 1.6 now works
with Aladdin System's StuffIt Engine to automatically compress message
attachments before sending them out.

To make the customization of your message even easier, eMerge 1.6 also
includes a collection of new variable crunching functions that allow you
to move values around in a customer's record, define and modify specific
fields, or even generate unique serial numbers for everyone you specify.